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Boar wild over this?

As I was working this afternoon I came across a pop up ad that made me click to see what the heck was going on.

They got me. I'm fine with that.

What is really odd, though, is they admit to the random basis for the design of this vehicle:

If I'm understanding the super cool Kia website correctly, they've based the design of this vehicle on wild African boars. In fact, during the jazzy demo they show a comic drawing of a backpack 'strapped' to the top of a wild boar to emphasize the deliberate approach they took to this vehicle.

Two words: butt ugly.

Or maybe boar ugly?

Either way, they've been priced to move, and I have already seen several of them on the streets of Albuquerque.

Where oh where has our sense of style gone is all I want to know.

Is that snarky of me?

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Comments

  1. Lemon GloriaJuly 27, 2010 at 8:43 PM

    Actually, the fact that they designed it after African boars makes me like it. Who designs a car after a mean, ugly, tusky wild animal? It gives it a certain charm, I think.

    ReplyDelete
  2. StevieAugust 5, 2010 at 3:28 PM

    Good point. I hadn't thought of that...

    ReplyDelete

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