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Enough

Enough of what?

Well, work. Pressure. Hype. You name it.

Then stupidity in general.

Then arguing with colleagues about the finer points of marketing. There is no right answer in marketing, by the way. There's just shit you try, and occasionally, with a bit of luck and good timing, it works. Don't let anyone tell you otherwise. In fact, if they try to argue that marketing is an exact social science based on psychographic profiles and hardwired preferences coupled with social conditioning, you should end the conversation immediately.

And call bullshit. Cuz they're either trying to sell you something (usually their preference on a given project), or just full of it.

I'm just sayin'.
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